Impact of Environmental Orientation on Proactive and Reactive Environmental Strategies: Mediating Role of Business Environmental Commitment

Although they are significant contributors to environmental concerns, emerging economies provide a very different context concerning corporate behavior. The study investigates the impact of orientation and business commitment on proactive reactive strategies by firms in an economy. Based stakeholder perspective, organizational legitimacy concept, natural-resource-based view, we have proposed model where is presented as explanatory mechanism for relationship internal external strategies. A convenient sampling method was used data collection from 152 SMEs operating three industrial cities Pakistan. Structural equation modeling (SEM) analysis technique. Results revealed that has more profound stance than Similarly, also identified important mediating force. Our results draw implications theory practice.